To celebrate her 28th birthday, Selena Gomez announced that her makeup company, Rare Beauty, is launching the Rare Impact Fund, which will set out to raise $100 million and provide underserved communities with mental health resources.
Gomez outlined exactly how the company would do it: one percent of Rare Beauty’s annual sales — in addition to funds raised by partners — will go to the Rare Impact Fund. If everything goes according to plan, the company will raise the $100 million goal over the next 10 years. Billboard notes that if Rare Beauty reaches that milestone, it would be “one of the largest known funds supporting mental health from a corporate entity.”
Rare Beauty created the Rare Beauty Mental Health Council, which includes members from universities, organizations such as the Sad Girls Club and the National Alliance for Hispanic Health, and companies like Sephora and YouTube.
Gomez has been open about her mental health in the past and revealed her bipolar diagnosis with Miley Cyrus on her Instagram Live series, Bright Minded.
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