Apple Music, the NFL and Roc Nation announced that Rihanna will headline the Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 at State Farm Stadium in Glendale, Arizona. Last week it was announced that Apple Music as the new partner for the Super Bowl Halftime Show, replacing Pepsi which had been featured for the past decade. This marks the first year of a partnership between Apple Music, the NFL and Roc Nation. Over the coming months, fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime Show by following Apple Music on social media.
Rihanna teased the news on social media, tweeting a picture of what appeared to be her tattooed hand holding an NFL-branded football, with no other caption.
The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers. Shawn “Jay-Z’ Carter said in a statement: “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
NFL Head of Music Seth Dudowsky shared: “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
Oliver Schusser, Apple’s vice president of Apple Music and Beats added: “Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world. We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
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